by Lauchlin Fields | Featured, Sustainability
In 2018, realizing the value our readers have in helping us create a valued and relevant news product, we began focusing more on engagement practices. That year, we launched our membership program, and I created a cross-departmental engagement team that has evolved...
by Lauchlin Fields | Featured
I first served as web manager for Mississippi Today before the site launched in 2016, a role I maintained until joining the team full-time as web editor August 2017. I spearheaded the 2019 rebranding and website redesign at Mississippi Today, an initiative that,...
by Katie Hawkins-Gaar | Featured
Read the full case study from News Revenue Hub In March 2022, Mississippi Today’s audience development director Lauchlin Fields sat down with her colleagues, reporter Anna Wolfe and editor Adam Ganucheau. Wolfe’s investigative series, which revealed former Mississippi...
