From the Front Porch to the Funnel

Words and thoughts from Lauchlin’s 20-year media journey. More posts coming soon.

Welcome to LF Voices Collective

Welcome to LF Voices Collective

LF Voices Collective seeks to amplify the diverse and often unheard voices of the South to break down stereotypes, foster empathy, and build a more inclusive society through authentic storytelling.

Welcome to LF Voices Collective

Welcome to LF Voices Collective

TL;DR: I’m thrilled to announce the launch of LF Voices Collective, a personal project that blends my experiences from Mississippi Today, Front Porch Fodder, and The ‘Sip magazine into a powerful platform for diverse Southern narratives. Join me as we...

Why a full-funnel philosophy?

Why a full-funnel philosophy?

In 2018, realizing the value our readers have in helping us create a valued and relevant news product, we began focusing more on engagement practices. That year, we launched our membership program, and I created a cross-departmental engagement team that has evolved...

The evolution of audience engagement at Mississippi Today

The evolution of audience engagement at Mississippi Today

I first served as web manager for Mississippi Today before the site launched in 2016, a role I maintained until joining the team full-time as web editor August 2017.  I spearheaded the 2019 rebranding and website redesign at Mississippi Today, an initiative that,...

Why a full-funnel philosophy?

Why a full-funnel philosophy?

In 2018, realizing the value our readers have in helping us create a valued and relevant news product, we began focusing more on engagement practices. That year, we launched our membership program, and I created a cross-departmental engagement team that has evolved...

The evolution of audience engagement at Mississippi Today

The evolution of audience engagement at Mississippi Today

I first served as web manager for Mississippi Today before the site launched in 2016, a role I maintained until joining the team full-time as web editor August 2017.  I spearheaded the 2019 rebranding and website redesign at Mississippi Today, an initiative that,...

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