From the Front Porch to the Funnel
Words and thoughts from Lauchlin’s 20-year media journey. More posts coming soon.
Welcome to LF Voices Collective
LF Voices Collective seeks to amplify the diverse and often unheard voices of the South to break down stereotypes, foster empathy, and build a more inclusive society through authentic storytelling.
Welcome to LF Voices Collective
TL;DR: I’m thrilled to announce the launch of LF Voices Collective, a personal project that blends my experiences from Mississippi Today, Front Porch Fodder, and The ‘Sip magazine into a powerful platform for diverse Southern narratives. Join me as we...
Why a full-funnel philosophy?
In 2018, realizing the value our readers have in helping us create a valued and relevant news product, we began focusing more on engagement practices. That year, we launched our membership program, and I created a cross-departmental engagement team that has evolved...
The evolution of audience engagement at Mississippi Today
Audience engagement is the core to all mission-driven work.
‘A full-funnel approach’: How Mississippi Today’s welfare scandal investigation led to record donations
In March 2022, Lauchlin Fields sat down with her colleagues, reporter Anna Wolfe and editor Adam Ganucheau. Wolfe’s investigative series was scheduled to publish in a few weeks. Fields and her team were already preparing to make the most of it.
The evolution of audience engagement at Mississippi Today
I first served as web manager for Mississippi Today before the site launched in 2016, a role I maintained until joining the team full-time as web editor August 2017. I spearheaded the 2019 rebranding and website redesign at Mississippi Today, an initiative that,...
Why a full-funnel philosophy?
In 2018, realizing the value our readers have in helping us create a valued and relevant news product, we began focusing more on engagement practices. That year, we launched our membership program, and I created a cross-departmental engagement team that has evolved...
‘A full-funnel approach’: How Mississippi Today’s welfare scandal investigation led to record donations
Read the full case study from News Revenue Hub In March 2022, Mississippi Today’s audience development director Lauchlin Fields sat down with her colleagues, reporter Anna Wolfe and editor Adam Ganucheau. Wolfe’s investigative series, which revealed former Mississippi...
The evolution of audience engagement at Mississippi Today
I first served as web manager for Mississippi Today before the site launched in 2016, a role I maintained until joining the team full-time as web editor August 2017. I spearheaded the 2019 rebranding and website redesign at Mississippi Today, an initiative that,...
‘A full-funnel approach’: How Mississippi Today’s welfare scandal investigation led to record donations
Read the full case study from News Revenue Hub In March 2022, Mississippi Today’s audience development director Lauchlin Fields sat down with her colleagues, reporter Anna Wolfe and editor Adam Ganucheau. Wolfe’s investigative series, which revealed former Mississippi...