About LFVC + The Sip Collective
A Storytelling Movement, Rooted in Connection
I’ve always believed that stories can bring people together—not just to share information, but to share who we are.
That belief has shaped my whole life. I live in the house where my grandmother and mother grew up—where stories were told on the front porch and passed down with love. Now, Olivia and I are raising our boys here, carrying that same spirit forward.
I started LF Voices Collective because I wanted to build something that felt different—not just another media brand, but a creative engine for stories that make people feel seen. A studio that designs with care. A platform where connection comes first.
Today, LFVC powers The Sip Collective—a storytelling movement that brings together cultural memory, multimedia storytelling, and public trust. Together, we’re creating something bold, grounded, and deeply human.
We don’t just tell stories.
We build the systems that let stories live.
— Lauchlin Fields
Founder & Chief Visionary Officer, LF Voices Collective
Lauchlin, Olivia, Grady & Henry | Photo by Thortis Photography
Our Structure
The Sip Collective and LF Voices Collective work together to form a storytelling ecosystem that blends mission and engine, heart and strategy, culture and action.
The Sip Collective is our public storytelling platform—a movement built to publish cultural stories, train community storytellers, and preserve what matters.
LF Voices Collective (LFVC) is our creative studio. It powers the storytelling experiences, events, exhibits, and tools that fuel the movement. Through LFVC, we partner with communities, media organizations, museums, and mission-driven clients to bring stories to life.
Together, we’re reclaiming story as a source of connection, trust, and transformation.
Our Origin
Founder Lauchlin Fields grew up on Mississippi front porches and inside newsrooms. She launched The ‘Sip magazine to celebrate her home state’s culture in a way that felt real, human, and whole. Over the years, she helped lead journalism innovation and engagement across the South—and created LFVC to take that vision further.
The Sip Collective is the next evolution: a movement to reclaim story as a source of belonging, trust, and cultural power.
Where It Started
From Our Founder
This all started with a question I couldn’t shake:
What if people felt more seen in the stories we tell?
The front porch, the family stories, the deep ties to place—it all shaped how I see the world, and how I believe stories should work.
LFVC is built from that place — helping people feel seen, and showing that our stories—especially the ones rooted in culture, community, and connection—have the power to bring us closer.
Through stories, experiences, and tools, we help people and organizations connect with others in ways that feel human, honest, and lasting.
Our Approach
We create stories and experiences that feel honest, human, and rooted in real life.
Our work blends:
Cultural storytelling
Focused on identity, place, and memory
Community connection
Stories that reflect the people they’re about
Immersive experiences
Live events and creative formats that invite participation
Practical tools
Simple, thoughtful resources that help others do the work too
“I started LFVC because I believe stories can bring us together.
When people feel seen, they feel connected—and connection is where change begins.”
What We’re Building
We’re launching a powerful ecosystem with these core components:
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Amplify – our flagship digital publication and cultural story exchange
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StoryLab by LFVC – a multimedia storytelling studio and oral history lab
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StorySpace Live – live events that bring story, food, music, and dialogue together
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Legacy Kits – DIY and custom story preservation kits for families and communities
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FieldGuide Fellowship – training and tools for emerging journalists and storytellers
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The ‘Sip Archive – a living archive of stories from The ‘Sip Magazine
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Porch Stories – a forthcoming podcast/video series lifting up local voices
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The Sip Circle & Contributor Collective – our community of supporters and local ambassadors, storytellers and creatives
