Our Story
LF Voices Collective (LFVC) is reimagining how people experience news, history, and connection. Through immersive storytelling, public experiences, and people-first tools, we help communities better understand the issues shaping their lives—and see themselves in the narrative.
Founded by Lauchlin Fields, LFVC is rooted in the belief that storytelling isn’t just about sharing information—it’s about building trust, sparking belonging, and honoring lived experience. Lauchlin and her wife, Olivia, now raise their two sons in the same home where generations of family stories were passed down on the front porch. That legacy inspires LFVC’s mission: to create spaces where all voices are valued, and stories connect us across difference.
Lauchlin, Olivia, Grady & Henry | Photo by Thortis Photography
Why We Exist
LF Voices Collective exists to reimagine how people experience news and information—by centering cultural memory, lived experience, and connection over consumption.
We believe people deserve stories that reflect who they are and where they’re from.
But traditional journalism often overlooks nuance, identity, and history—and many newsrooms don’t have the time, tools, or resources to do this work differently.
We’re here to fill that gap.
LFVC offers a new storytelling ecosystem rooted in empathy, equity, and engagement.
We help communities feel seen, help newsrooms connect more deeply with their audiences, and help cultural institutions bring stories to life in meaningful ways.
Who We’re For
LFVC is built for:
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Newsrooms & journalists who want deeper, more human stories
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Museums & mission-driven orgs that use storytelling to engage communities
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Funders & partners focused on equity, culture, or civic trust
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Readers & creators who want stories that feel real and rooted
If you care about connection, culture, and storytelling that lasts—you’re in the right place.
WHAT is LF Voices Collective (LFVC)?
A cultural storytelling company reimagining how people connect with news and each other.
We share meaningful stories, create immersive experiences, and build tools that make storytelling more human and lasting.
WHAT is cultural storytelling?
Cultural storytelling is the practice of sharing stories rooted in identity, place, memory, and lived experience.
It captures meaning, legacy, and emotional truth. It makes space for personal narratives, community voices, and generational wisdom.
At LFVC, cultural storytelling includes:
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Features on people and places that reflect the soul of the South
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Oral histories and intergenerational memory-keeping
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Visual and multimedia stories that blend journalism with culture
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Context kits and engagement tools that invite deeper reflection
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Archived stories reimagined, showing how the past shapes our present
WHY does this matter?
People feel disconnected—from media, from each other, and from their own stories.
LFVC helps restore trust and connection through stories that feel real, grounded, and true.
HOW is this different from traditional journalism or media?
We’re not a newspaper—and we’re not trying to be.
We focus on meaning, not just news.
LFVC is journalism-adjacent, empathy-first, and community-rooted.
WHO is behind this?
Founded by Lauchlin Fields, a journalist and visionary from Mississippi with 20+ years of experience in storytelling, engagement, and cultural preservation.
LFVC is powered by a small but mighty team of creatives, collaborators, and contributors who believe in the power of stories to connect and create change.
WHERE is this based?
We’re rooted in Vicksburg, Mississippi, and growing across the South.
Our work lives online, in print, in exhibits, and at live events.
WHEN can I get involved?
Right Now.
Here’s how to start:
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🎟 Attend a StorySpace Live event (coming soon)
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🤝 Partner with us on community storytelling or engagement
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💌 Reach out directly: lauchlin@voicescollective.org
Our Approach
Everything we do is grounded in these five core principles:
People-first design
Our stories center lived experience, local knowledge, and real community voices.
Context and humanity
We go beyond headlines to help people understand the deeper story—past, present, and personal.
Radical accessibility
Our stories are made to be seen, heard, and felt—online, in print, in person, and at events anyone can attend.
Connection over consumption
We prioritize belonging, not just clicks. Engagement isn’t about numbers—it’s about trust and relationships.
A new storytelling ecosystem
We’re weaving journalism, culture, art, and community memory into one connected system—so stories live longer and reach deeper.
“Stories connect us—and connection creates change.”
Our Work
LFVC’s storytelling ecosystem is human-centered, collaborative, and ready to scale. This model is built around four core pillars:
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Amplify by LFVC
A cultural storytelling publication that features original features, archival revisits, and stories that deepen understanding and connection. -
StoryLab by LFVC
A modular, multimedia experience that brings storytelling to life through exhibits, oral histories, public newsrooms, and workshops. -
FieldGuide by LFVC
Resources and workshops to help newsrooms, cultural institutions, and mission-driven organizations center storytelling and engagement in their work. -
StorySpace Live by LFVC
Story salons, dinners, and live gatherings that bring people together to listen, share, and connect through narrative in real time.
From Our Founder
I’ve been telling stories for as long as I can remember—from my earliest days as a local reporter to leading audience strategy at award-winning newsrooms across the South. But along the way, I realized something was missing: the deeper connection. The context. The humanity.
I started LF Voices Collective because I wanted to build something new. Something bold. A place where people could see themselves in the story. A storytelling company that doesn’t just publish content, but creates experiences that matter.
Now, I live and work in the same house where my grandmother and mother once lived—where stories were passed down on the front porch. That legacy fuels everything we do. Because when stories reflect who we are and where we come from, they can do more than inform. They can transform.
This is what LFVC is here to build:
A new kind of storytelling. One rooted in trust, belonging, and the power of being seen.
— Lauchlin Fields
“When people see themselves in the stories being told, it’s transformative. It’s how we find meaning, foster empathy, and create real change.”
