About LFVC
I’ve always believed that stories can bring people together. Not just to share information—but to share who we are.
That belief has shaped my whole life. I live in the house where my grandmother and mother grew up—where stories were told on the front porch and passed down with love. Now, Olivia and I are raising our boys here, carrying that same spirit forward.
I started LF Voices Collective because I wanted to create something that feels different — not just another news site or another media company.
I wanted to create a space where people feel seen, where stories reflect real life, and where connection comes first.
At LFVC, we don’t just tell stories—we build trust, we create space, and we remind each other that we belong.
This is storytelling that’s rooted in care, in community, and in the power of being seen.
— Lauchlin Fields
Founder & Chief Visionary Officer, LF Voices Collective
Lauchlin, Olivia, Grady & Henry | Photo by Thortis Photography
Where It Started
From Our Founder
This all started with a question I couldn’t shake:
What if people felt more seen in the stories we tell?
The front porch, the family stories, the deep ties to place—it all shaped how I see the world, and how I believe stories should work.
LFVC is built from that place — helping people feel seen, and showing that our stories—especially the ones rooted in culture, community, and connection—have the power to bring us closer.
Through stories, experiences, and tools, we help people and organizations connect with others in ways that feel human, honest, and lasting.
Our Approach
We create stories and experiences that feel honest, human, and rooted in real life.
Our work blends:
Cultural storytelling
Focused on identity, place, and memory
Community connection
Stories that reflect the people they’re about
Immersive experiences
Live events and creative formats that invite participation
Practical tools
Simple, thoughtful resources that help others do the work too
“I started LFVC because I believe stories can bring us together.
When people feel seen, they feel connected—and connection is where change begins.”
What We Do
LFVC’s storytelling ecosystem is human-centered, collaborative, and ready to scale. This model is built around four core pillars:
-
Amplify by LFVC
We share real stories about people, places, and culture—especially in communities that don’t always get heard. These stories are made to connect and made to share. -
StoryLab by LFVC
We collect memories, host workshops, and build small exhibits that help people tell their stories in creative ways. We work with museums, schools, and communities. -
FieldGuide by LFVC
We offer guides, templates, and training to help others—especially newsrooms and nonprofits—build trust and connect with their communities. -
StorySpace Live by LFVC
We host events filled with music, food, stories, and conversation. These storytelling nights help people connect, reflect, and feel part of something bigger.
