LF Voices Collective:
Reimagining how stories connect us
LFVC brings journalism, culture, and community together through storytelling, shared experiences, and tools that build connection.
What We Do at LFVC
We connect journalism, culture, and community through storytelling.
LFVC’s work is grounded in four core pillars that amplify voices, deepen connection, and build trust. Everything we do centers people.
Amplify by LFVC
Digital Publication + Story Exchange
A cultural storytelling platform featuring original features, archival revisits, and narrative reporting that honors identity, place, and legacy. Amplify deepens understanding and invites connection across communities.
StoryLab by LFVC
Engagement Layer + Civic Memory Experience
Our signature storytelling lab where journalism, history, and culture come to life. StoryLab blends oral histories, exhibits, public newsrooms, and workshops to help people see themselves in the story—and in each other.
FieldGuide by LFVC
Training, Toolkits + Audience Strategy
A resource hub for newsrooms, nonprofits, and cultural institutions to embed people-first storytelling. We provide tools and workshops that support deeper engagement, trust-building, and narrative change.
StorySpace Live by LFVC
Live Events + Storytelling Experiences
Story salons, dinners, and live gatherings that center culture, journalism, and conversation. These storytelling experiences turn reporting into relationship—creating space for dialogue, reflection, and joy.
Storytelling Needs a New Approach
In a time of disconnection, division, and information overload, stories alone aren’t enough.
People need to feel the story—to see themselves in it and understand how it connects to their lives.
LF Voices Collective helps people experience stories—through immersive events, cultural memory, and community-centered engagement.
We build trust by meeting people where they are, designing for belonging, and centering humanity at every step.
A digital cultural storytelling platform
Amplify by LFVC is where we publish original features, revisit archival stories from The ‘Sip, and share behind-the-scenes insights into our storytelling process.
It’s one of LFVC’s four core pillars—designed to help people feel seen, heard, and connected through story.
The Latest from Amplify by LFVC
Original stories exploring culture, identity, and connection—told through a people-first lens. Updated monthly with new features, reflections, and interviews.
The Stories We Hold
Joyce White stitched a quilt for our Henry when he was a baby—lions across bright fabric for our little Leo. We still keep it close. It’s one of those things that’s hard to let go of, even if it no longer quite fits over his growing legs. Joyce made things that...
Notes from the In Between
“This isn’t about starting over. It’s about honoring everything I’ve already built—and using it as the bridge to what comes next.”— Lauchlin Fields, Founder/CVO, LF Voices Collective This issue of Amplify by LFVC comes to you from the middle of a big shift. It’s not...
Why I Built LF Voices Collective
LF Voices Collective (LFVC) grew out of years of experience—working in local newsrooms, leading community-centered projects, supporting museums, and helping organizations tell stories that matter. I’ve been lucky to work with people who care deeply about their...
Revisiting Our Roots: From The ‘Sip
We’re bringing back beloved stories from The ‘Sip magazine—updated, republished, and reframed to honor legacy and carry it forward through Amplify.
Mississippi Quilting
Quilts tell the quintessential of the bicentennial "Mississippians have created a remarkable record of history and art in their quilts," said Mary Lohrenz, who curated "Stories Unfolded," a temporary exhibition of quilts from the state archives’ collection. The...
Tutwiler Quilters
Quilters sew up tradition, stitch-by-stitch Bobbie, Bessie, Susie, Ethel, Zelda. Lovie, Alberta, Ollie, Ora, Pandora Daisy, Lady, Florence, Willie, Bertha. Arnesta, Edna, Pearlie, De Ella, Magnolia These are the names of some of the Tutwiler Quilters who have come and...
Mississippi native marches on to spread message of equality across the world
WASHINGTON, D.C.—It was a hot August day 50 years ago in Washington, D.C. The sea of people was so thick that the whites, blacks, Asians and Indians holding hands could hardly move. Ambulance sirens sounded, yet the atmosphere was peaceful—and freedom was in the air....
About Us:
LF Voices Collective is a cultural storytelling platform reimagining how people experience news, history, and connection.
We create stories, experiences, and tools that foster belonging, spark reflection, and build trust—especially among communities too often left out of the narrative.
Founded by Lauchlin Fields, LFVC blends decades of experience in journalism, cultural heritage, audience strategy, and creative storytelling. Our work centers care, creativity, and community.
Through our four core pillars—Amplify, StoryLab, StorySpace Live, and FieldGuide—we partner with newsrooms, museums, and mission-driven organizations to amplify voices, deepen connection, and preserve cultural memory.
Together, we’re building a storytelling ecosystem that’s human-centered, radically accessible, and ready to scale.
Our Values:
We believe stories connect us—and connection creates change.
Everything we do is grounded in five core principles:
🧠 Context + Humanity: We go beyond headlines to help people understand the why—adding depth, memory, and meaning.
❤️ People First: We tell stories with, not just about, communities. Everything we build centers human connection.
📍 Place + Identity Matter: We honor culture, memory, and lived experience. Stories shape—and are shaped by—where we come from.
📢 Voice Is Visibility: We amplify perspectives that have been silenced or overlooked. Every voice adds to the whole.
🤝 Connection Over Consumption: We prioritize trust, reflection, and shared meaning—removing the noise.
🎨 Creativity Over Competition: We build from abundance, not scarcity. There’s room for more stories, more connection, and a more just future.
Join us in reimagining the role of storytelling.
From the Front Porch:
A column by Lauchlin Fields
The Audience Is the Foundation. The Work Is Connection.
After a decade in “audience work,” Lauchlin Fields explains why the future of journalism depends on treating audience as the foundation—not the afterthought.
Our Collaborators & Partners
Trusted by Communities, Newsrooms and Mission-Driven Organizations
Why LFVC?
LFVC bridges storytelling, journalism, and community engagement to spark connection, build trust, and deepen understanding.
We partner with organizations that want to reach people—not just audiences—by creating spaces and stories that are human-centered, culturally grounded, and designed for impact.
Founded by Lauchlin Fields, LFVC reimagines how stories are shared and experienced—through partnerships, platforms, and immersive storytelling experiences that connect people to each other and to what matters most.
Join the Contributor Collective
Writers, artists, facilitators, cultural connectors, and community supporters—this is your invitation to be part of something powerful.
The LFVC Contributor Collective is a values-driven, intentionally curated community that helps bring our stories, events, and mission to life. Whether you contribute your skills, amplify the work, or help shape what comes next—your presence matters here.
Contributors. Ambassadors. Collaborators.
As a member of the Collective, you may:
✔ Write or contribute to Amplify by LFVC
✔ Co-create storytelling events or exhibits
✔ Lead oral history or engagement activities
✔ Share resources, feedback, or lived experience
✔ Represent LFVC in your community or network
We are building a space where collaboration feels personal, purposeful, and joyful. You don’t have to be a professional storyteller—just someone who believes in the power of story to connect and transform.