© Vasti Jackson | Photo by Laura Carbone
The Sip Collective is where culture, journalism, and community come together to spark connection and belonging.
What is The Sip Collective?
The Sip Collective is a mission-driven storytelling platform led by LF Voices Collective. We help people feel seen and connected through stories that reflect who we are and where we come from.
It was born from The ‘Sip Magazine, which launched in 2014 to celebrate real stories about Mississippi. We’re growing into a full storytelling ecosystem—still rooted in people and place, but now built for deeper impact and broader reach.
Powered by LF Voices Collective, The Sip brings together journalism, culture, and community across the South.
This is storytelling you can feel—
Where media meets memory. Where people come first.
Amplify The Sip
Real stories about real people
Our digital publication for cultural and place-based storytelling
StoryLab by LFVC
Where stories come to life
A storytelling lab for oral histories, exhibits, and multimedia projects
StorySpace Live by LFVC
Bringing people together
Live storytelling events that spark dialogue and community
FieldGuide by The Sip
Helping others tell great stories
Trainings, toolkits, and workshops for people-centered storytelling
The Ecosystem
The Sip Collective (mission arm)
A storytelling movement rooted in culture, community, and connection. We amplify voices, nurture local talent, and create public storytelling experiences through projects like Amplify, FieldGuide, and the Contributor Collective.
LF Voices Collective (engine)
A creative studio and storytelling lab that powers all of our content, exhibits, multimedia projects, and tools.
Together, we’re building a new storytelling ecosystem
A place for stories that matter
Amplify The Sip by LFVC shares real stories about people, culture, and community.
We feature new stories, old favorites from The ‘Sip, and behind-the-scenes looks at how storytelling happens.
It’s storytelling that helps people feel seen—and brings us closer together.
Coming soon: A new issue of Amplify The Sip
This month’s theme is resilience—featuring powerful stories from people who’ve lived it, told with heart and honesty.
📬 Sign up below to get the issue in your inbox!
The Latest from Amplify The Sip
Original stories exploring culture, identity, and connection—told through a people-first lens. Updated monthly with new features, reflections, and interviews.
The Stories We Hold
Joyce White stitched a quilt for our Henry when he was a baby—lions across bright fabric for our little Leo. We still keep it close. It’s one of those things that’s hard to let go of, even if it no longer quite fits over his growing legs. Joyce made things that...
Notes from the In Between
“This isn’t about starting over. It’s about honoring everything I’ve already built—and using it as the bridge to what comes next.”— Lauchlin Fields, Founder/CVO, LF Voices Collective This issue of Amplify by LFVC comes to you from the middle of a big shift. It’s not...
Why I Built LF Voices Collective
LF Voices Collective (LFVC) grew out of years of experience—working in local newsrooms, leading community-centered projects, supporting museums, and helping organizations tell stories that matter. I’ve been lucky to work with people who care deeply about their...
Revisiting Our Roots: From The ‘Sip
We’re bringing back beloved stories from The ‘Sip magazine—updated, republished, and reframed to honor legacy and carry it forward through Amplify.
Mississippi Quilting
Quilts tell the quintessential of the bicentennial "Mississippians have created a remarkable record of history and art in their quilts," said Mary Lohrenz, who curated "Stories Unfolded," a temporary exhibition of quilts from the state archives’ collection. The...
Tutwiler Quilters
Quilters sew up tradition, stitch-by-stitch Bobbie, Bessie, Susie, Ethel, Zelda. Lovie, Alberta, Ollie, Ora, Pandora Daisy, Lady, Florence, Willie, Bertha. Arnesta, Edna, Pearlie, De Ella, Magnolia These are the names of some of the Tutwiler Quilters who have come and...
Mississippi native marches on to spread message of equality across the world
WASHINGTON, D.C.—It was a hot August day 50 years ago in Washington, D.C. The sea of people was so thick that the whites, blacks, Asians and Indians holding hands could hardly move. Ambulance sirens sounded, yet the atmosphere was peaceful—and freedom was in the air....
About Us:
The Sip Collective is growing a new kind of storytelling movement—one that brings together journalism, culture, and community to build trust and connection.
It’s led and powered by LF Voices Collective (LFVC), our creative studio and for-profit parent company. LFVC is the legal engine behind the work—handling storytelling production, operations, partnerships, and multimedia.
The Sip Collective carries the public mission: publishing meaningful stories, preserving cultural memory, and training the next generation of storytellers through initiatives like Amplify, FieldGuide, and the Contributor Collective.
Together—with creative and operational support from our partner OPUS—we’re building a system that centers people, honors place, and reclaims storytelling as a deeply human force for change.
Our Values:
We believe stories should do more than inform.
They should help us feel, remember, and connect.
Here’s how we show up in the world:
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People First – We tell stories with communities, not just about them.
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Context + Heart – We go beyond the facts to show meaning, memory, and emotion.
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Place Matters – Where you come from is part of who you are. We honor that.
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Every Voice Counts – We lift up voices that are too often left out.
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Less Noise, More Meaning – We make space for listening, reflection, and trust.
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Together, Not Competing – There’s room for all of us to tell stories that matter.
From the Front Porch:
A column by Lauchlin Fields
The Audience Is the Foundation. The Work Is Connection.
After a decade in “audience work,” Lauchlin Fields explains why the future of journalism depends on treating audience as the foundation—not the afterthought.
Why LFVC?
LF Voices Collective is the creative studio and storytelling engine behind The Sip Collective.
We design experiences, stories, exhibits, and tools that help people feel connected, seen, and grounded in culture.
LFVC was founded by Lauchlin Fields to reimagine how storytelling works—by making it more human, more rooted in community, and more accessible to the people it’s about.
We partner with newsrooms, museums, nonprofits, and mission-aligned organizations to bring meaningful stories to life—through multimedia, live events, memory work, and creative strategy.
Everything we create is guided by one belief:
Stories connect us—and connection creates change.
