Lauchlin Fields
Founder & Chief Visionary Officer, LF Voices Collective
With a career spanning over two decades in journalism, audience growth, and cultural preservation, Lauchlin specializes in crafting innovative storytelling spaces that connect communities and inspire change.
Her career began as a local news reporter, where she developed a passion for storytelling. This foundation led to her work with artist H.C. Porter on the Blues at Home project, documenting the oral histories of Mississippi’s living blues musicians for an exhibit featuring mixed media paintings and audio recordings.
Lauchlin’s work has extended into interactive storytelling and cultural preservation with the Catfish Row Museum.
As the founder of The ‘Sip magazine, she celebrated Mississippi’s culture through rich storytelling that highlighted its people and places.
Her work in journalism continued at Mississippi Today, the state’s first nonprofit, digital-first news outlet, where she led audience development efforts. Most recently, Lauchlin served as the Director of Growth and Innovation at Deep South Today, overseeing DST Connect—a team dedicated to sustainable growth across its newsroom network, which includes Mississippi Today and Verite News in New Orleans.
Lauchlin remains committed to amplifying diverse voices, preserving cultural heritage, and building innovative spaces—physical and digital—that foster meaningful connections and community impact.
From the Front Porch
My storytelling journey began on the front porch of the house where I live today—a home rich with history and connection. This house, where my grandmother and mother grew up, has always been a gathering place for stories and reflection. As a child, I spent countless hours on that porch, listening to family tales that shaped my understanding of the world.
I moved to Vicksburg in early 2004 just after beginning my career as a local newspaper reporter. Living in my grandmother’s home connected me deeply to my roots and the community I served. As a reporter, I learned that stories are the threads that connect us, help us make sense of the world, and inspire change.
In 2014, I founded The ‘Sip magazine, a publication that celebrated Mississippi’s culture through its people, places, and stories. Over the next five years, I published 15 issues, each filled with narratives that reflected the beauty and complexity of life in Mississippi. However, the financial realities of running a print publication ultimately forced me to stop publishing. It was a humbling experience, and it taught me invaluable lessons about resilience, creativity, and the challenges of sustaining independent media.
At Mississippi Today, I faced new challenges as I transitioned to digital journalism. Advocating for innovation in a digital-first newsroom meant confronting traditional media concepts that no longer served the audience or the mission—breaking free from pageview-driven models, outdated advertising strategies, and competitive mindsets. I worked to prioritize engagement, connection, and shared purpose by creating a cross-departmental team to foster collaboration, addressing challenges often posed by traditional, siloed newsroom structures.
Most recently, at Deep South Today, I led efforts to scale audience growth and ensure the sustainability of local newsrooms. This role deepened my understanding of the complex dynamics in nonprofit journalism and the challenges of balancing innovation with long-standing industry expectations. Throughout my career, I’ve witnessed the gaps in how traditional media approaches storytelling and leadership. Too often, media fails to prioritize inclusion, empathy, and authentic community engagement.
These experiences—both the successes and the struggles—have shaped my vision for LF Voices Collective. At LFVC, I aim to address the shortcomings of traditional media and storytelling by creating spaces where underrepresented voices are amplified, where people see themselves in the stories and policies that affect their lives, and where connection inspires change.
The lessons I’ve learned have taught me that storytelling is about sharing experiences, fostering empathy and empowering people. By reimagining how stories are told, we can break down outdated systems, transform communities, and build a more inclusive society.
Today, when I sit on my front porch—the same porch where generations of my family have gathered—I’m reminded of the power of stories to connect us, shape our identities, and drive progress. Through LF Voices Collective, I honor that legacy by creating opportunities for every voice to be heard and every story to find its place. This work is both my passion and my purpose.
The Journey…
- Founder and CVO, LF Voices Collective, September 2023-Present
- Director, Growth & Innovation, Deep South Today Jan 2024-Present
- Audience Development Director, Mississippi Today Aug 2020-Dec 2023
- Consultant, OPUS Design LLC Aug 2022-Aug 2023
- Web and Engagement Editor, Mississippi Today Aug 2017-Aug 2020
- Web Manager, Mississippi Today March 2016-Aug 2017
- Founder/Publisher/Editor, The ‘Sip Magazine Sept 2013-June 2018
- Consultant/Project Manager, Catfish Row Museum June 2012-Present
- Founder/Co-Owner, Front Porch Fodder June 2012-August 2022
- Director, H.C. Porter Gallery July 2008-June 2012
- Staff Writer, The Vicksburg Post Dec 2003-July 2008