by Lauchlin Fields | From the Front Porch
I didn’t set out to do “audience work.” I just kept asking questions that didn’t seem to belong to any one team: Who is this for?How will they find it?Will they see themselves in it?Will it matter to them?And how do we even know? At the time, “audience” was a word the...
by Lauchlin Fields | Amplify by LFVC, Sip Notes
Joyce White stitched a quilt for our Henry when he was a baby—lions across bright fabric for our little Leo. We still keep it close. It’s one of those things that’s hard to let go of, even if it no longer quite fits over his growing legs. Joyce made things that...
by Lauchlin Fields | Amplify by LFVC, From the Front Porch
“This isn’t about starting over. It’s about honoring everything I’ve already built—and using it as the bridge to what comes next.”— Lauchlin Fields, Founder/CVO, LF Voices Collective This issue of Amplify by LFVC comes to you from the middle of a big shift. It’s not...
by Lauchlin Fields | Amplify by LFVC, LFVC
LF Voices Collective (LFVC) grew out of years of experience—working in local newsrooms, leading community-centered projects, supporting museums, and helping organizations tell stories that matter. I’ve been lucky to work with people who care deeply about their...
by Lauchlin Fields | From the Funnel, Issue 1
Earlier this month, I had the privilege of speaking to members of the Tiny News Collective about impact metrics—my first official presentation as the founder of LF Voices Collective. It was a milestone moment. I introduced the DARIA framework—Define, Access, Report,...
