A storytelling platform and studio rooted in connection.
The Sip Collective is the public-facing brand of LF Voices Collective, LLC — a Mississippi storytelling studio. The brand is built on the foundation of The 'Sip magazine, Front Porch Fodder, and nearly two decades of journalism.
Through StoryLab, our studio, and Amplify The Sip, our digital publication, we collect, create, and amplify stories — turning them into experiences that connect people and the places they call home.
We put people and culture at the center of everything we create.
the center
Stories can do more than inform. When paired with context, shared experience, and community, they help people understand where they live, see how stories connect across time, and build stronger connections with each other.
How it all fits together.
One company, one public brand, and two engines that keep stories moving from the page into shared experience.
LF Voices Collective, LLC
The parent company and legal entity behind everything we do — the studio that partners with museums, nonprofits, newsrooms, and community organizations.
The Sip Collective
Our public-facing brand — the name the work is known by. It's built on the foundation laid by The 'Sip magazine, Front Porch Fodder, and years of journalism, and it's how stories are shared and experienced today.
StoryLab
The studio where projects are created — exhibits, oral histories, multimedia, and community experiences.
Amplify The Sip
The digital publication through which we collect and amplify stories about the people, culture, and places of the South.
Together, they create a cycle where stories are not just published, but experienced.
From front porch to platform.
Lauchlin Fields grew up in Mississippi, shaped by both front porch storytelling and a career in local journalism. In 2014, she launched The 'Sip magazine to tell deeper stories about Mississippi's people, culture, and place in a way that felt real and connected to everyday life.
Over time, her work expanded into newsroom strategy, audience engagement, and innovation across the region. LF Voices Collective was created to take that work further — building a way to connect storytelling with real community engagement.
The Sip Collective is the next step: bringing together storytelling, experience, and partnership to help stories do more than inform.
"What if people actually felt seen in the stories we tell?"
I kept thinking about the front porch, about family stories, about the way connection used to happen more naturally. That shaped how I see storytelling and what it should be.
LFVC comes from that place. It's about helping people feel seen and creating stories that bring people closer — especially the ones rooted in culture, community, and place. Not just stories, but experiences. Not just something to read, but something people can be part of.
Grounded in real people, real places.
Our work connects storytelling to shared experience — so people don't just read stories, they engage with them. Our work brings together:
Cultural storytelling
Stories rooted in identity, place, and memory.
Community connection
Stories that reflect the people they're about and create space for dialogue.
Immersive experiences
Events, exhibits, and formats that invite participation and shared understanding.
Practical tools
Simple resources that help others tell stories and build connection in their own communities.
"I started LFVC because I believe stories can bring us together. When people feel seen, they feel connected — and connection is where change begins." Lauchlin Fields · Founder & CVO
A connected storytelling system, rooted in Mississippi.
At the center is Amplify The Sip, our digital publication focused on the people, culture, and places that shape the state. From there, stories extend into real-world experiences and community engagement.
The 'Sip Archive
Preserving stories and cultural memory.
StoryLab
Our studio, creating projects and collaborations.
Live events & experiences
Gatherings that bring stories into shared space.
Training & tools
Resources for emerging storytellers.
Whether you're a newsroom, nonprofit, museum, or mission-driven organization — let's amplify your mission.
Connect with your audience and create lasting impact, together.
